257 - The Power of Community with Sarah Kennedy Ellis
GTM Live
00:00
Source Revenue - It's a Thing of Beauty, and It Works Really Well
Weni: I see a lot of companies moving to a pure influence motel, which i think can be incredibly dangerous. He says that you should be able to defend your entire marketing budget off source revenue. "i've never been a part of an organization that had such a strong leg bent on both sides," he adds.
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