The Big Challenge With Social Media Is That You're Responsible for the Platform

I think the big challenge with any platform, no matter what you do, is that you're responsible for the platform. And so a lot of these companies just don't want to deal with it. If you're an independent reporter and you can front someoneinfront of their home, they'l ban you. But if you're c n n, you get away with it. Why? Because you tubes are going to be like, c n n,. this is your problem. You deal with it., says James O'keith. "We need to have some kind of public utility communications platform," he adds.