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Community Ownership in Football: The St. Pauli Model
This chapter explores St. Pauli's innovative community ownership model, where fans can purchase shares in the stadium, fostering a unique relationship between the club and its supporters. It discusses the financial implications and benefits of fan ownership, comparing it with other clubs like AFC Wimbledon, while highlighting the ethical values that guide St. Pauli. The conversation emphasizes the growth of fan engagement and the unique dividend structure that allows supporters to feel more involved in the club's operations.