How to Boost Your Numbers

Marketing is a numbers game. The more eyeballs you can have on your marketing, the more people oul convert to byers. You don't want to cast so wide a net that you've got a bunch of people who wouldn't be interested in your books. If you send a new release to your emal list, and ten people open that emil and one person through and buys, that's a ten % conversion rate. That means that a hundred openers, if you had them, would mean ten buyers. And a thousand openers, a hundred buyers, right? I'm just terrible at math, so i'm keeping it really simple.