Clayton Christensen's Innovator Dilemma

The next easiest dollar for YNAB is just to like sell more subscriptions. But there's this other bit of you have to exercise that's around the disruption piece. So even something as mundane or vanilla as dentist, they still have to kind of be looking up and be like, okay, where are things going? It still is mouths though. Still is like, how many mouths are you seeing a day? Anyway, I maybe took us on a tangent. You didn't attend. We could go either, either way, but you have to hold both.