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18min chapter
Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
Resilience and Growth in the Cookie Business
This chapter examines the cookie business's ability to thrive during economic downturns, showcasing its unique appeal as a small indulgence. It discusses key turning points, including a strategic Manhattan location and the embrace of mobile technology, which revitalized the business. Additionally, the narrative reflects on the partnership with Krispy Kreme, highlighting its role in establishing financial discipline and fostering growth amidst challenges.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode