Inside Sephora’s Plan To Win At Retail In The Age Of Beauty Influencers
Leadership Next
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Enhancing Beauty Retail with Technology and Inclusion
This chapter explores innovative technological initiatives at a leading beauty retailer that enhance the in-store shopping experience, including a skin scanning tool and AI applications for customer engagement. It also discusses the company's strategic remodeling plans and commitment to diversity, equity, and inclusion (DEI) as core components of its operational ethos. By balancing technology with the human touch, the retailer aims to modernize and enrich the shopping experience for all customers.
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