Do You Need a Purpose Driven Marketing Campaign?

Do you have to have a social mission if you're business? And what if nothing seems like a natural fit, that's an alignment with your missionor values? i love especially the second example, where you kind of pulled out of them that there was this opportunity to create purpose driven so campaign. I used to run a baby site, baby product review site, a long time ago. It absolutely does not meed to be a social mission. So for the 190 people in that room who don't care about feeding hungry children, like there's home for them too when it comes to creating a marketing campaign.