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One Year: 1990: Mandrake the Magician

What Next | Daily News and Analysis

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Targeting Youth and Black Communities

This chapter explores how cigarette companies marketed towards young people and later shifted their focus to urban and black communities, using tailored ads that emphasized the health benefits and cool factor of menthol cigarettes. It also highlights the efforts of Henry Brown, a community advocate, who took it upon himself to protect his community from the harmful effects of tobacco ads.

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