A/B testing and growth analytics at Airbnb, building data science tools and metrics store with Nick Handel, the data scientist show#037
Daliana's Game
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The Biggest Surprising Thing About Ab Testing?
The biggest thing that i think surprises people is how often they're wrong, you know. You can build a really, really good business if you have ano good product as a foundation and then you have the ability to just ask every possible question when you're running experiments. I would say it was, you know, most experiments had some effect on other parts of the product that people didn't expect. And l if you were just doing analysis on ten metrics, you probably wouldn't pick that up.
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