Joakim Noren 'Progressive National Branding and Cultural Positivity'
The New Abnormal
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How Did You Get Into the National Branding Angle?
Ayer, how you get into the whole thing here? My educational background is in business administration and hospitality management. Worked for many years with with trend analysis. And then i felt that i wanted to do something else, and i wanted to learn something yew. So started working with ther youth trends internationally and in sweden there. Am working there forus, as i said, for seven years. I felt that i did everything i could with im brand really, and it wouldn't be a challenge. It's always with implementation wherei gets stuck an nothing happens. Because i don't know if you agree, but i think it's always for frustration, when i'm a consultant
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