I get how it feels when your website doesn't bring those sought-after leads. It's frustrating to spend so much time and care building a beautiful site, only to be greeted with crickets.
The thing is, your website is likely more like a confusing labyrinth for potential clients... All those options, paths, and choices can be overwhelming.
It's like a choose-your-own-adventure novel, where you're never quite sure if you're heading for the jackpot or a dead end.
So what happens when your clients can't navigate this maze? When they're faced with too many options, they don't stick around.
They abandon your site before even reaching out. It's a lose-lose situation, and it's costing you leads and clients.
Fortunately, there's a better way...
Did you know you could guide your clients purposefully through their journey instead of leaving them stranded?
The key is understanding the six critical stages of the client journey. And once you master that, you can use carefully crafted funnels to guide your clients through each stage.
Curious about these funnels? You'll be excited to learn they are two of the best-performing funnels for freelancers - the Lead Gen Funnel and the Opportunity Funnel. They're no magic tricks but clear, straightforward strategies to turn more leads into clients.
This week's episode of the 6 Figure Creative podcast talks all about the 6 Steps of the Client Journey and the two best funnels for freelancers. Learn about this, and you'll be on your way to creating a great experience for your clients.
In this episode you’ll discover:
- Why websites are not optional in 2023
- The reasons your funnel may be leaking
- Three types of funnels for your business
- The importance of explaining your offer to leads
- Manipulation vs. influencing
- Proving you have the solution
- Explaining next steps
For full show notes, visit https://6figurecreative.com/268
