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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

CHAPTER

How to Find a Better Way of Doing Things

Marketers often try to, but lipstick on a pig or try to market something that the market inherently doesn't want. And I think it's kind of combining the message with an actual product that fits the right type of person. The other part of this too is finding, I'm a big believer in finding a better way of doing things.

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