The Content Cocktail Hour cover image

How to Cut Through the Noise and Become Memorable in B2B with Adam Goyette, Founder at Curdis

The Content Cocktail Hour

00:00

The North Star Metric for Marketing Your Marketing Team

Inpo: The number one thing i see companies messed up in the step is in goals. He says assigning those goals, then it's a lot easier to keep everyone on track and focus on the main thing that we're trying to impact. Inpo recommends setting quarterly goals for your marketing team so they can measure success every quarter.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app