Sharp Tech with Ben Thompson cover image

The Business of Taylor Swift, 'Eras' and Social Media, The Two Big Obstacles Preventing an Apple and Disney Merger

Sharp Tech with Ben Thompson

00:00

Taylor Swift: The Biggest Celebrity on the Planet

Taylor Swift is a good example of what that risk aversion looks like in real life. Everything she does is so carefully choreographed. Her appeal is completely independent of sex or sexuality. And I think the fact that she's so much bigger than anyone else in entertainment right now is probably a reflection of broader trends towards sort of frictionless risk averse mass appeal content.

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