Did you know that almost all athletic shoes on the market have been designed, researched and tested on men? When Lindsay Housman discovered this, she and her husband, founded Hettas, a company creating running shoes optimized for women. Today, Lindsay joins the podcast to share why becoming a disruptor in this space is so important to her. We discuss:
- Why women are left out of research for shoes (and so many other things)
- Why women’s feet are fundamentally different than men
- How wearing shoes designed for men impacts women's health.
- How Hettas came to be and why she started this company much earlier than she thought.
- Why it’s important to her to never settle for the status quo
- Founding, self-funding and running this company while currently working another full time job
- What she hopes to accomplish with Hettas and exactly how their shoes are different
- Why she believes women would be in sports longer if they had proper athletic shoes.
- How women are treated so differently when it comes to raising venture capital.
Follow Hettas on Instagram here!
Book Rec: Strong is the New Pretty by Kate T Parker
