Exploring the implementation of dynamic pricing in a renowned food chain, this chapter discusses the use of happy hours, benefits, challenges, and AI tools in pricing strategies. A comparison with the transportation industry is made, emphasizing waste reduction, profit maximization, and customer perception.
Dynamic pricing means prices change based on demand or customer type. Think airlines and hotels. But now, folks in a number of countries wonder: are we ready to see moving price tags at restaurants too? On the show: Heyang, Xingyu & Josh Cotterill