Lateral with Tom Scott cover image

90: Manhole Easter eggs

Lateral with Tom Scott

CHAPTER

Unnecessary Ingredients in Food and Consumer Perception

The chapter delves into the intriguing scenario where US companies added expensive, bland ingredients to their menu items, resulting in decreased sales. The speakers debate the reasons behind this decision, emphasizing the influence of specific food names and ingredients on consumer perception. Examples from Olive Garden, Wendy's, and Chick-fil-A are used to explore how minor changes in products can impact consumer behavior and sales.

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