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You Got to Fake It Till You Make It
It's crazy that what we're doing next year is close to what we were doing in 2019, which will have been now four years ago. But like we actually have so much more foundation behind it. So like in 2019, we got some momentum and we were doing shows in like Denver, Austin, LA, New York,. And we were struggling to sell out. Like when we did new cities, we spent an insane amount on Facebook ads. People didn't know that. We lost money on most of our shows that we were talking about. It was a one. Hey, you got to fake it till you make it. I get that it's not for everybody, but I would