E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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Do You Think Direct Consumer Is the Silver Bullet for Retail?
The lingering COVID bump to E-commerce only equates to about 6%. So if we took straight line from 2012 to 2022 of E-commerce growth, penetration as a percentage of retail. We got this massive bump during COVID, but we're returning back to the mean of that trajectory. And so do I think direct consumer is the silver bullet for all of retail? No, I don't. The ones that are direct to consumer and can build a community around their brand will have staying power because they have margin power.
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