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Disgusting decision-making with Yoel Inbar

The Decision Corner

CHAPTER

The Perydigmatic Situation - The Fire Alarm Principle

The perydigmatic situation is something like people who have physical deformities or look unusual in some other ways. People often feel a kind of intuitive flash of disgust when they're shown a picture of somebody who has that unusual morphology. It's called the fire alarm principle, because the thinking behind this is it's way worse to overlook a pathagin threat that could make you very ill or kill you compared to wrongly avoiding inanity which doesn't entail a pathagin Threat. And then more broadly, you can think about it as reactions to certain, aso a practices or perhaps groups that might evoke level disgust response that we might not agree with if we were thinking about it carefully.

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