A product brief worksheet helped me know I should not invest in this company. What's your one liner? How are you going to talk about this product in one sentence so that everybody wants to buy it? Who will be responsible for revenue related to this product? Whose job is on the line if it doesn't work? You want to go through sales projections, 30, 60, 90 day sales goals. We believe we will have a 25% increase in revenue next year and also increase our profit.

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