Mattia Fosci: The publisher’s dilemma in a first-party data world
Masters of Privacy
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The Challenge and Opportunity for Publishers Today
Sergio Packer: Can you give me a proper intro to the challenges that publishers have today when it comes to monetizing their inventory? We've covered this thing with Alessandro de Sanquer in the past in a couple of interviews, but looking at the programmatic space and fraud. And so as an advertising destination as a marketing channel, the open web risk becoming even less attractive than spiritual social. Kaspar Krasnoff: In the short term, the certainly have an opportunity to monetize 40% of audiences they are currently undersold.
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