3min chapter

OnBD with ALF cover image

Harnessing the TikTok Boom

OnBD with ALF

CHAPTER

The Hardest Jump I've Ever Made

Rory was a creative director at BBDO before moving to the media side of her career. She worked with Bob Pittman, who helped turn Clear Channel into iHeart Media and Entertainment. Rory then moved on to ByteDance where she built TikTok in two years. "I didn't want to just flex one muscle that's never been who I am"

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