7min chapter

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OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

Marketing Against The Grain

CHAPTER

The Importance of Strong Advantage and High Switching Costs in the AI Industry

This chapter discusses the significance of having a strong advantage and high switching costs for startup companies in the AI industry. It draws parallels to marketing and paid advertising, highlighting the need for being the first mover and establishing barriers that prevent customers from switching to another model. The speakers also analyze the winners and losers of the OpenAI GPT Enterprise announcement.

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