I worry, Madison, how long that understanding is going to carry for? There's inflationary impact. Supermarket inflation is about 11%. Restaurant inflation is sitting at about 8%. So in theory, boy, the value might be greater at a restaurant today than at a supermarket,. But it's not being realized at the rate that it should. It concerns me a little bit. You do. That boom town was a height of innovation. Not so much now. I see flatter revenues long-term. Because it's innovation that elevates us.
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