The Biggest Warning Signs When Judging Reliability of Behavior Science

There were a few really important themes that we should all ocout for when judging how reliable a study is. The biggest red flag if a study only has a couple of dozen people involved, that's something to look out for. Next is only researching a small slice of the population, usually just one demographic. Now, priming is a nudge that seems especially shaky. We've spoken about this before on the show, and it's not a surprise,. The idea that really subtle external factors can have such a dramatic impact on our behaviour just seems fanciful. Here's jason with another example.