Joe Gebbia on How to Lead with Creativity and Vision
Game Changers with Molly Fletcher
00:00
How Do You Make Breakfast Crust?
Air bed and breakfast co-founders wanted to make a politically themed cereal. They decided on Obama because anything with Obama's face on it was something like a hot cake. The company made 500 boxes at $40 a box, selling them out in two days. It became the number one political video on CNN that day as orders came flying in.
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