Doug DeMuro’s Wild Ride: How Car Reviews Became A $37 Million Business
The Colin and Samir Show
00:00
How YouTube Disrupted the Car Review Industry
For years doing this, the automakers didn't take it seriously. I was kind of the first to really do like new car reviews in a grand scale on YouTube. They wouldn't send me cars. And over time, they started to realize that there are people like you out there who are like "Tiktoker"
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