Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Mark Raffan: Negotiating Lessons from Procurement

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Don't Get Stuck on One Ideology

Don't get stuck on one ideology. It's great for certain circumstances, but don't do it all the time. Use it and use it where you need it, absolutely no question. This doesn't worry on bis sicularynio ja boys a mening satilaly. The problem is that we apply that to every situation. Negotiation and sales is more nuance than that. And so i would say just don’t get stuck onOne Ideology. But there are parts of that that really, really, really work. I think it's dangerous to always seek the know.

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