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442 Do It! Selling by David Newman

The Marketing Book Podcast

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The Importance of Wanting to Be Liked

Douglas Rushkoff: The two killer things for most sales professionals is wanting to be liked and wanting to sound smart. He says the moment we let go of those two impulses, which are totally natural, that is the moment that we start to really elevate our sales success.rushkoff: When you ask questions when you do not want to sound dumb or if you would act dumb if you did not ask those questions, it's better than doing nothing at all.

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