i wonder, what was that moment like where you just slap a banner ad on it. And how did the business model get anchored to ads? Causeof all the things that could have gone differently in the beginning, maybe the tech wasn't there. You just said th was no way to pay for things, but it seems like that could have been an early priority. Yes, so it's because we had no, we had no money, right? We had no native ability to do mecra transactions.

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