144: From Leads to Clients: Mastering the Art of Organic Content Funnels with Samantha Weckesser
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
00:00
How to Create Organic Content for Capture, Nurture and Convert
The top of the funnel is often known as like brand awareness, getting in front of new audiences and it's really capturing their attention. So for an Instagram, reels are really great for the capture part because reels get you in front ofnew audiences. Pinterest is my favorite top of funnel platform. Users on Pinterest go with intent because they want to find solutions... 97% of searches on Pinterest are unbranded which means that users go to Pinterest not looking for specific brands, but just a way to solve their problem or find the solution to something. The middle of the funnel is when you're doing more of the nurturing, establishing the relationship, showing your value testimonials and
Play episode from 05:05
Transcript
