Enter the Boardroom with Nurole cover image

119. Jurga Zilinskiene MBE: Building scale-up boards

Enter the Boardroom with Nurole

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Strategies for Entering the U.S. Market and Risk Diversification

This chapter explores effective strategies for entering the U.S. market, focusing on the importance of collaboration and trust-building with existing clients. It also emphasizes the role of knowledgeable board members and the need for geographic diversification to assess opportunities and mitigate risks.

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