Balancing CAC Efficiency: Optimizations vs. Essentials

Are you building a resilient brand or just delaying the inevitable?

In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survival mode decision making to brand building under pressure, we break down what separates strong, adaptable brands from those on the edge of collapse.

Topics We Cover:

• When to cut (and when to protect) your marketing spend

• How to justify brand investments under financial pressure

• What “healthy” CAC efficiency actually looks like

• Why some business models won't survive 2025

• The biggest mistake brands make in market downturns

• When it's okay to walk away from your business

Whether you're slashing CAC, navigating a P&L crisis, or questioning your business model entirely this episode is your gut check.

Show Notes:

• Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20.

• Explore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm