This chapter explores the historical inequality in sports focusing on the lack of female billionaire athletes and the disparities in exposure and prize money. It highlights the financial strategies of prominent female athletes like Naomi Osaka, who are paving the way for greater recognition and potential breakthroughs in earnings. The discussion further examines the trend of female athletes investing in women's leagues, aiming to transform the sports landscape for future generations while promoting equality.
Four sportsmen have reached 10 figures according to financial magazine Forbes.
However the wealthiest sportswoman, tennis star Serena Williams, could triple her wealth and not get there.
We speak to agent Stuart Duguid, who looks after four-time Grand Slam winner Naomi Osaka, who tells us how elite sportswomen are investing their money and what barriers there are to growing their fortunes.
We ask if, and when it might happen, and what that would mean for women’s sport.
Presenter: Sam Fenwick
Producer: Matt Lines
(Serena Williams playing in the 2022 US Open. Credit: Al Bello/Getty Images)