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Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
No Hacks
The Differences Between Universal Analytics and GA4
GA4 is focused on engaged users, rather than individual sessions. There's all of those tiny little nuances that you kind of need to spend that time digging into and getting to know a new model so that then you can interpret your data correctly. And I think it's just not the right of everyone's to do list, I guess. But isn't it interesting that even when things are free, we tend to feel outraged when they're taken away from us? Right, exactly.
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