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21min chapter
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
B2B Marketing with Dave Gerhardt
Transition to Marketing Leader and Incrementality in Marketing
The chapter explores the shift from marketer to marketing leader, emphasizing alignment with business strategy and the investor-first marketer-second approach. It discusses the importance of incremental marketing to drive new leads and growth, showcasing examples like eBay's paid search experiment. The conversation delves into practical advice for effective lead generation in B2B marketing and the significance of analyzing and correlating various marketing channels with business outcomes.
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Discover
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