
Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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The Story of the United Order
In 2015, overture had only raised $700,000. Now it has an order from the US Air Force, American Airlines, United Airlines and a pre-order from Japan Airlines. "It started with trying to neutralize the detractor and then ultimately turned into our anchor customer for overture," he says.
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