Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

00:00

The Story of the United Order

In 2015, overture had only raised $700,000. Now it has an order from the US Air Force, American Airlines, United Airlines and a pre-order from Japan Airlines. "It started with trying to neutralize the detractor and then ultimately turned into our anchor customer for overture," he says.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app