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Has Innovation Bottomed? with Steven Vannelli

FYI - For Your Innovation

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Intangible Assets - How Big Are They?

R&D in our work represents about 40% of total intangible spending. A lot of these companies aren't even really, you know, valiant or having it on their balance sheets. The aggregate amount spent on intangibles is much more than simply that spent on scientific and non-scientific R&D. There's a suite of intangibles that go along with that.

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