But I was thinking about how when we were growing up, when we were young, nobody knew really who our parents were until we got older, until we were more in the teens. Because our parents made movies that we didn't watch when we were kids. So but for you guys, your parents did things that like every kid was watching. I mean, like millions of kids over what 100 countries watched the Muppets or Sesame Street, like everybody that you must have known when you were little knew that like your parents there your family was the one thing they want. They knew the Muppets. Some people knew Jim Henson because he had done personal appearances on talk shows. But really it was the Muppets that were so famous. And then what happened is my dad, I think he did the was at least the first American Express card. It was that American Express card campaign. Yeah, the first time they did that signature campaign where the one where they said, you may not know me, but you do know of me or what was the catchphrase of that least? Something like that. Yeah, it was all hosted by people who their work was very well known, but people didn't know that. I don't know. But that ad took off like wildfire and they just placed it everywhere all the time. So for us literally like overnight, our dad became face famous. Right. Like up until one day, he could be anywhere. Nobody knew who the heck he was. And then it felt like the next day he couldn't walk down the street without being recognized. It was also the height of popularity of Sesame Street. So he had he was like a as we were saying, like sort of a variety show act, not the you know, the Muppets were not the star of a huge hit show. And so Sesame was also very big at that time. And it was so big. I think they showed it on PBS like four times a day. Like you could just turn on that channel and it would just be Sesame Street all the time. And so yeah, the one to punch of the American Express ad and then the Sesame Street success. And I think this was around 71 or so that this happened. Then suddenly he was very famous. I was just talking about this actually.