Claire’s engages Gen Zalpha with limited products on Roblox, soon in-store
Retail Leader Trend Talk
Adapting Claire's Marketing Department for Global Expansion
This chapter highlights Claire's evolution from a traditional retail signage approach to a comprehensive omni channel enterprise system. It emphasizes the importance of customer feedback, particularly from the Gen Z Alpha demographic, and discusses Claire's involvement in the virtual platform Roblox and their partnership with Super League Gaming.
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