2min chapter

Young and Profiting (YAP) with Hala Taha  cover image

Mike Michalowicz: Profit First, Transform Your Business from a Cash-Eating Monster to a Money-Making Machine | E219

Young and Profiting (YAP) with Hala Taha

CHAPTER

The Parkinson's Law and the Primacy Effect

The primacy effect means the next thing we see has a heightened importance. Most businesses get stuck in this loop of constantly trying to sell their way to profitability and success, because of Parkinson's Law. By taking our profit first, when sales comes in, we take a pre-deterne percentage of that money as revenue,. It constrains the supply of cash. The more food put in front of us, the more we consume. And it's true for money.

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