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Thumbnail Strategy of a $1.2 Million Podcast & Doubling Active Users to 80 Million in Less Than 1 year.

Content Is Profit

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Maximizing Podcast Engagement with Impactful Thumbnails

The chapter delves into a strategy of creating winning thumbnails for podcasts to boost click-through rates and views on platforms like YouTube. It discusses running thumbnail variations as ads on platforms like Facebook to identify the most engaging design before releasing the podcast, with an emphasis on continuous testing and investment in effective strategies. Additionally, the chapter explores leveraging the long tail of content by updating thumbnails and titles to revive older episodes, along with the success story of Duolingo's language learning app and its gamification strategy.

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