DDE's revenue fluctuates based on how well their ideas are working. When you start doing something that works, it's only a matter of time before other people will copy it. So 10 years ago, I could take a Gyarato and go drive it down a gravel road, millions of views. If I went and did the same thing today, I'd probably get 100,000 views only because I have 3.3 million subscribers. That just tells you the market's not interested in that anymore.

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