Yen: My understanding from people who've worked at the company is that amazon prime is the north star of the company. They'll spend two to three times as much as non-prime members, Yen says. Prime day was styled on ali baba singles day; it's a big day once a year during thet it sered with the bactist school period over the summer. It allows them to compete in a totally different way, while at the same time, with a w s, they go and power apple t v and disney plus and net flick.