
How Focusing on Content Leads the Media Astray
HBR IdeaCast
00:00
Those Water Good Ways to Think of Compliments
The idea of compliments goes back at least two decades, perhaps more, in economics. It is that a compliment is any product of service where the availability of that compliment increases value for your o product. One example i find particularly interesting is this notion of compliments has suddenly taken on much more importance than the ligital world. We can actually think of ways that we can acually create compliments when they don't exist.
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