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Online Travel Agency Factboook: The Top 11 Global Booking Sites

The Skift Travel Podcast

CHAPTER

The O T as Emphasis on Price Isn't Working as Well as It Used to Be

O ta revenue is recovering faster than most other sectors, but you said that the o t as emphasis on price isn't working as well as it has in the past. Yet we haven't seen o tas take as much kind of market share as we thought they might. And so it's going to bethe channel wars are coming back. I think we're going a real, a realreal return to the battlefield of the channel wars in the coming years.

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