Flip Risks and Listing Strategy

The housing market has been flat or falling for almost three years, and last month we called it what it is: a correction. Not a crash…but a real correction. So what does that actually mean for investors right now?

Today, the On the Market crew is taking over to talk through how to approach a correction, what smart investors are doing in this environment, and what WE’RE buying as opportunities start to surface. The market feels “slow,” but compared to the years of easy money, almost anything would. This is the part of the cycle where predictability returns, distress starts to show, and disciplined investors set themselves up to win after the Great Stall.

Kathy Fettke shares how her strategy has evolved after 25 years of buying through multiple cycles, why she’s leaning into lower-stress investing, and what still hasn’t changed about finding solid long-term deals. Henry breaks down what a “balanced” market actually looks like, why multiple exit strategies matter more than ever, and the tactics he’s setting up to ensure he always walks away profitable. And Dave explains the deal analysis mindset you need during a correction—and the key market signals worth watching right now.

If you’re waiting for perfect timing to invest, this episode might change your mind. This is what we’re looking to buy right now at the end of 2025. 

In This Episode We Cover

What a real correction looks like (sorry, it’s not a crash!)

The multiple exit strategies that will save you from a bad deal in 2025 and 2026 

How investor psychology shifts during slower, more “normal” markets (don’t be scared!)

How we’re actively adjusting our investing strategies—and what we’re buying now

The key metrics worth tracking during a housing market correction

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