How to Sell Usability Sessions

In your book, you also talk a bit about the ethics of all this. So how do you approach that? Because I'm, it seems like a lot of conversion rights, optimization, scientists, whatever, use this to sell more. And that's what they essentially want to do. Yeah. If you're selling people stuff they don't want, you're doing something wrong. But persuasion in itself is a bad, is a bad word. In fact, there was a study written today that was effectively tricking people into doing stuff they didn't want or were not intending to do. It's fair enough if somebody else's organization and you're being honest about it, then that's